UNPOPULAR OPINION ALERT: LaVar Ball unveiling a new shoe for almost $500 yesterday was an incredibly smart move.
No sarcasm font there at all, I'm serious. That move isn't about the shoe, it's about the brand. And regardless if you plan on buying the shoe or not, you now know about the shoe...and the brand. It's on your mind, it's on your keyboard, or it's in your ear. Over the past 24 hours, undoubtably if you are reading this blog this isn't the first time you've read or heard about LaVar Ball, or the Big Baller Brand, or these shoes. And that's the main goal.
Are they going to sell many of these shoes? Probably not. But the brand is known. And then when they come out with another pair of shoes, probably more fairly priced than the originals or the prototypes, you are going to hear about them. And now this time at a better price-point do you consider buying a pair? That's your call, but I guarantee you'll be aware of it. Then the clothes come out and the apparel debuts. And over the last 2 years, LaVar Ball has produced something that no matter what he does, he's going to get clicks. So he's going to get media coverage.
It's the Kardashian effect. You many not like them but you know about them. And that makes them money.
It's basically how we elected our last President. You dominate the news cycle and good things happen. Regardless of why or for what reasons, you just have to dominate the news cycle and be something or someone that will get clicks on the internet. LaVar Ball has done that. Yesterday's sneaker announcement did that. And that's what's important in our social media society these days.
So get used to the Ball family and the Big Baller Brand. Because whether you like it or not, you're going to get a lot of it in the next decade.
Brian Ferentz had a little press conference the other day and started taking some shots at Hawkeye rivals, particularly Iowa State, Minnesota, and Nebraska. The article is here if you'd like to read about it or actually listen to the comments. Regardless of what was said, I love the smack talk. If we are going to call these "rivalries" then let's treat them as such. I like a little back and forth between my coaches and teams. I get upset during Iowa-Iowa State week when people say they like both teams and really don't care who wins. Get out of here. Pick a side.
Now, if I was a Hawkeye fan I'd be a little worried about my Offensive Coordinator being the one to throw the first shot. Especially an Offensive Coordinator in his first year who has never been in that role in an actual game before. I'm not sure I want one of my coordinators being the mouth piece for my program and riling up other universities. I'd like a little more "be seen, not heard" from my staff but I'm obviously not a Hawkeyes fan so I say keep them coming Brian.
Noticeably absent, at least on my end, from the list of teams and rivals that Brian Ferentz took a shot at was the University of Wisconsin. Daddy's Boy left them off of his hit list. Probably smart and a classic bully move. PIck on the teams your program is better than and stay away from the big boys.
Big day in DC yesterday as our government start the process to repealing ObamaCare. The House passed the new TrumpCare bill and moved the bill onto the Senate. Again I'll preface this by saying I don't know a lot about the political process but to me, regardless of what side of the aisle you fall on, the entire method of how this bill was passed seems crazy.
Healthcare isn't some small, somewhat insignificant bill....this is healthcare. This is the hot button issue for most of President Obama's term and one of the Republicans' big platform issues in the 2016 election. And, it's a bill that requires a very significant portion of our Congress' budget. I think I read somewhere that it was estimated to cover 1/6th of Congress' budget. Again, a fairly significant amount. And many Congress men and women, on both sides, voted on this bill without even reading all of it.
Why are we voting on things we haven't read? Not even not read, but things we don't know exactly how much is going to cost yet. This measure hadn't been given a CBO score yet, which I've recently learned is basically the Congress Budget Office's estimate of what the bill will cost. Seems like just a vital piece of information missing and we just vote it through, without knowing how much it's going to cost and without reading the actual bill itself for many of Congress.
And here's where I get frustrated: This seems like an issue that both sides of the aisle could work together on if they were really working for the American people. But of course the phrase "on both sides of the aisle" is in play. I keep harping that this two party system is going to hamstring America until we change it, here's another example. If our Congress was really worried about doing what's best for the people, this seems like something they could work together on. I think most Americans would agree that ObamaCare wasn't perfect and could definitely use some improvements. I think most Americans would agree that TrumpCare isn't the most perfect solution to that problem and could definitely use some improvements. Why can't a group of smart, successful people come together to create some type of solution to benefit LITERALLY millions of people?
Instead, it's more political BS and political gridlock.